Made in Nigeria · Poultry feed
Goodfeed.Goodfortune.
Ire (EE-reh) is Yoruba for blessing. Ours is simple: the same feed, the same result, every bag — so your birds grow the way you planned and your money does too.
Launching with
Starter · Grower · Finisher
Every bag
Batch-coded ✓
Ire o!
Feed is
0%
of the cost of raising a bird
Why Ire
A bad bag loses a farmer forever.
Feed is the biggest cost on a poultry farm — so when quality swings from bag to bag, your weights, your feed conversion and your profit swing with it.
Ire is built on one promise: consistency. A fixed formula owned by us, set by a registered nutritionist, made from approved ingredients, and sampled every single batch. Not the cheapest bag on the shelf — the one you can plan around.
Read the Ire PromiseThe launch range
Three bags. One full broiler cycle.
Colour-coded by stage so you grab the right bag without reading. Layer mash, pellets and fish feed follow once the broiler line is proven.
Day 1 – 4 weeks
Ire Starter Mash
Strong start.
Fine, uniform mash that chicks take to from day one. Built for fast, even early growth and low mortality — the foundation of a good cycle.
- Protein
- 20–22%
- Form
- Mash
- Pack
- 25 kg
4 – 8 weeks
Ire Grower Mash
Steady growth.
Balanced energy and digestible amino acids for uniform frame and muscle development through the middle of the cycle.
- Protein
- 18–19%
- Form
- Mash
- Pack
- 25 kg
8 weeks – market
Ire Finisher Mash
Heavy finish.
Higher energy for the final push to market weight, with the same bag-to-bag consistency so your feed conversion stays predictable.
- Protein
- 17–18%
- Form
- Mash
- Pack
- 25 kg
The Ire Promise
Proof, not promises.
Batch-coded, every bag
Each bag carries a code that links to its production record and retained sample. Ask us about any batch, any time.
Results from real farms
Before launch, Ire is trialled on local farms with recorded 6-week weights, feed conversion and mortality. We publish the numbers.
Replace-or-refund
Any bag that fails inspection — mould, moisture, foreign matter — is replaced or refunded. No argument.
We're listening first
Help us build the feed you actually need.
Before we mill a single bag, we want to hear from farmers: what you pay, what frustrates you, what proof you need to switch. Five minutes — and you'll be first in line for trial bags.
